Sale and purchase of Livestock is one of the most time consuming business, leading to high cost of transactions. Lack of standardization of pricing and unawareness about seller and purchase at a given point of time is great constraint adversely affecting business efficiency. Due to high cost of transactions, ultimately cost of inefficient operations constraint to pay less price to rural farmer.
The Goat Trust in association with Cantata Private Technologies Limited designed a easily accessible dynamic
website http://pashubajaar.com which provides producer an option to upload their livestock with basic productivity criteria and get in direct contact with willing purchaser. This is an interactive platform for virtual meet of buyer and seller.